Kansas City Chiefs kicker Harrison Butker has taken the lead over teammate Travis Kelce in jersey sales, a development that’s impressing fans across the country. Despite Kelce’s fame from his relationship with pop star Taylor Swift, Butker’s rise in popularity is a testament to the growing support for his unwavering commitment to traditional values.

Earlier this year, Butker delivered a bold commencement speech at Benedictine College in Kansas, encouraging women to embrace their roles as wives and mothers. He emphasized that marriage and family should be central to their lives, a message that resonated with many Americans who feel these values are under attack in today’s culture.

Butker didn’t stop there. The devout Catholic kicker also condemned pride month and criticized President Joe Biden’s pro-abortion stance, sparking significant controversy. A petition calling for his release from the team quickly gained 260,000 signatures, but the Chiefs stood by their man, offering him a four-year, $26.5 million contract—the highest ever for an NFL kicker.

Despite the backlash, Butker’s message seems to have struck a chord with a large portion of the Chiefs’ fan base. His jersey now ranks 11th in the league, an incredible achievement for a kicker. Kelce, whose relationship with Swift has drawn a new wave of attention, follows behind at 12th.

While former Kansas City commissioner Justice Horn criticized Butker, claiming his views don’t reflect the city’s values, many fans see Butker as a refreshing voice of reason. Kelce, though disagreeing with Butker’s message, has defended his teammate, noting that Butker treats everyone with respect, regardless of their beliefs.

As the NFL tries to distance itself from Butker’s stance, fans are showing their appreciation for the kicker’s courage. His rising jersey sales prove that standing firm in your beliefs can resonate powerfully—even in the face of intense criticism.