A North Dakota woman was reinstated by Target after being fired for allegedly violating the company’s dress code by wearing a nametag with the phrase “Trust in Jesus.” The incident, which unfolded at the Fargo Target location, sparked public outcry and has become a focal point in discussions about workplace freedom of expression.

Denise Kendrick, who worked at Target’s Fargo store, was terminated on November 16 after refusing to remove her nametag, which featured the phrase “Trust in Jesus” along with a cross. When a manager instructed her to take it off, Kendrick stood firm, pointing out that other employees were allowed to wear name tags with rainbow symbols. This refusal to comply led to her firing, although when Kendrick requested a written explanation for the decision, she was met with vague responses and was directed to contact a list of phone numbers.

REPORT: A North Dakota @Target Is Facing Serious Backlash For Firing A Woman Who Wrote;
'Trust In Jesus' & A Cross On Her Name Tag.
This Store Allows Employees To Put LGBTQ Flag On Name Tags.
Target Corporate Says The Firing Was Wrong & Offered Rehire! https://t.co/jGrArCsX7A pic.twitter.com/t0CwCwhOmt

— John Basham (@JohnBasham) November 24, 2024

Kendrick’s firing quickly went viral on social media, leading to widespread criticism of Target’s actions. In response, a spokesperson for the company stated that they had reviewed the situation and determined that Kendrick’s termination was not justified. The spokesperson issued an apology and confirmed that Kendrick would be reinstated immediately, which Kendrick accepted.

The incident drew polarized reactions online. Some users expressed their support for Kendrick’s right to express her religious beliefs, while others criticized Target for its inconsistent enforcement of the dress code. One commenter wrote, “You’d think Target would allow their employees to express themselves,” while another urged legal action, saying, “I hope that lady sues Target for wrongful termination.”

Target has previously been a target of criticism for its progressive stances on various issues, including its support for LGBTQ+ rights. This latest controversy, however, has put the company in the spotlight once again, raising questions about the balance between respecting personal beliefs and maintaining workplace policies.

The company’s decision to rehire Kendrick after public backlash may signal a shift in its approach to employee expression, but it also highlights the broader cultural debate around religious freedom, corporate policies, and individual rights.